File Formats

File Formats

FILE FORMATS:  What are PDFs, JPEG, PNG files……? PDF is Portable Document Format.   It is  a file format was developed by Adobe in the 1990s.   It is a file format used to create documents (including text, formatting and images), so that they can be used on a number...

IKEA’s Clever Use of Print

IKEA :  Background Every year, IKEA prints around 200 million copies of its free catalogue in 27 languages for over 38 countries. Despite its tremendous reach the catalogue faced criticism of being junk mail, particularly in an online world. The Case Study IKEA needed...

Print – Still Relevant Today?

Print – Still Relevant Today? Print is still relevant today.   It is unique in its ability to trigger a number of senses;  the feel of the paper, the smell of the ink,  the visual combination of colour, design, images and text.   Indeed the paper itself can feel...