Print – Still Relevant Today?
Print is still relevant today. It is unique in its ability to trigger a number of senses; the feel of the paper, the smell of the ink, the visual combination of colour, design, images and text. Indeed the paper itself can feel as rough as sand or smooth as silk, all adding to the sensory experience. It is safe to say that triggering multiple senses will add to the effectiveness of your advertising. In fact marketing guru Martin Lindstrom of Brand Sense, has found that when brands appeal to more than three senses, advertising effectiveness will increase by 70 per cent. Something to bear in mind when you start your next marketing campaign.