Clever Adverts

Clever Adverts Heinz Tomato Ketchup.   The drab cardboard steak and chips in contrast with the bright red Heinz tomato ketchup.  Used in print and digital advertising...

IKEA’s Clever Use of Print

IKEA :  Background Every year, IKEA prints around 200 million copies of its free catalogue in 27 languages for over 38 countries. Despite its tremendous reach the catalogue faced criticism of being junk mail, particularly in an online world. The Case Study IKEA needed...

Print – Still Relevant Today?

Print – Still Relevant Today? Print is still relevant today.   It is unique in its ability to trigger a number of senses;  the feel of the paper, the smell of the ink,  the visual combination of colour, design, images and text.   Indeed the paper itself can feel...