Print Blog

File Formats

File Formats

FILE FORMATS:  What are PDFs, JPEG, PNG files……? PDF is Portable Document Format.   It is  a file format was developed by Adobe in the 1990s.   It is a file format used to create documents (including text, formatting and images), so that they can be used on a number... read more
Wall and Desk Calendars

Wall and Desk Calendars

Printed Calendars – more than just hanging paper on a wall Printed calendars are special because they allow you to showcase your business, 365 days a year.   Therefore they are still an excellent marketing idea, even in the digital age. Calendar Design The most... read more
Advantages of Print

Advantages of Print

Advantages of Print In the digital age the advantages of print are still apparent: Tangible:   Print is a physical medium.   One that the customer can hold, smell and touch.  In contrast internet ads and emails are easy to ignore and are highly disposable.  Printed... read more

Clever Adverts

Clever Adverts Heinz Tomato Ketchup.   The drab cardboard steak and chips in contrast with the bright red Heinz tomato ketchup.  Used in print and digital advertising... read more

IKEA’s Clever Use of Print

IKEA :  Background Every year, IKEA prints around 200 million copies of its free catalogue in 27 languages for over 38 countries. Despite its tremendous reach the catalogue faced criticism of being junk mail, particularly in an online world. The Case Study IKEA needed... read more

Print – Still Relevant Today?

Print – Still Relevant Today? Print is still relevant today.   It is unique in its ability to trigger a number of senses;  the feel of the paper, the smell of the ink,  the visual combination of colour, design, images and text.   Indeed the paper itself can feel... read more