Recent Blog

Never Write Off Print

There’s no denying we live in a digital age. People spend 80% of their lives in front of a desktop, tablet, or mobile device. We watch films in digital form, get news from digital channels, and get bombarded by digital marketing all the time. In fact, you can’t spend... read more

IKEA’s Clever Use of Print

IKEA :  Background Every year, IKEA prints around 200 million copies of its free catalogue in 27 languages for over 38 countries. Despite its tremendous reach the catalogue faced criticism of being junk mail, particularly in an online world. The Case Study IKEA needed... read more

Print – Still Relevant Today

Touch, See, Feel: Print is unique in its ability to trigger a number of senses;  the feel of the paper, the smell of the ink,  the visual combination of colour, design, images and text.   Indeed the paper itself can feel as rough as sand or smooth as silk, all adding... read more