Recent Blog

IKEA’s Clever Use of Print

IKEA :  Background Every year, IKEA prints around 200 million copies of its free catalogue in 27 languages for over 38 countries. Despite its tremendous reach the catalogue faced criticism of being junk mail, particularly in an online world. The Case Study IKEA needed... read more

Print – Still Relevant Today

Touch, See, Feel: Print is unique in its ability to trigger a number of senses;  the feel of the paper, the smell of the ink,  the visual combination of colour, design, images and text.   Indeed the paper itself can feel as rough as sand or smooth as silk, all adding... read more